The present social system may have addressed the inequalities which were found out to be mostly driven by misunderstandings, prejudice, elitism and racism. However, it appeared that it still has to battle another form of contemporary injustice: workers’ protection against abuses at work. What makes the situation worse is such issue does not reach state or federal levels.
General opinion starts fuel up an initial reaction to bullying victims that they should be tougher. Such turns out to be a narrow-minded thinking as it seems to tolerate bullying. Bullying at work negatively affects the organizational culture which in turn, damages productivity and extend to the employees’ lives outside the office.
No reports have been filed due to reasons like fear of retaliation, potential income loss, or personal biases which rendered the victims to remain silent. This culture of impunity, along with the lack of policies and legal protections provided an unwinnable fight for employees bullied at work.
What is alarming is that bullying seems to evolve as bullies no longer solely employ symbolic or overt gestures. This generation now provides for passive acts such as isolation, demeaning behavior, abuse of authority, and blaming the victim as if the abusive behavior is due to the victim’s fault. Generally, legal remedies are available but not of convenience in case of workplace bullying as employees does not fall to a “protected class.” Such virtual impunity does not concretely prevent bullying at work.
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The presence of bullies can be seen and felt almost everywhere. Children and adolescents may find a bully in their neighborhood or school, while employees experience bullying at work. Bullies in the workplace also cuts across various industries and scenarios. Interestingly, football bullies were also featured in the new Nivea for Men advert.
The less than one minute commercial stars professional football player Adam Lallana and other Liverpool teammates. The commercial starts with Lallana staring into the camera, before he is subjected to various “tortures” such as a dog licking his face, a child smearing him with paint and a grandmother kissing him. Aside from those incidents, the British athlete also had to face football bullies who threw two buckets full of ice water at him. The cold water splash was courtesy of Liverpool teammates Philippe Coutinho and Martin Skrtel. Another quick scene showed abuse at work when goal keeper Simon Mignolet threw a football directly at his face. Ouch!
And while the abuse that Lallana endured in the commercial may have been fictional and the workplace bullying scene was part of a script, it still showed how anyone can be targets of workplace bullying. The act need not be as extreme as the physical tortures that the commercial’s star was subjected to. Bullying can also be through simple acts or verbal abuse. In sports, some of these antics may seem like fun and games to other people, but for victims of bullying, it is a painful and stressful experience.
Still, the skin moisturizer advert presented a quick peek of football bullies, and how men can fortify their skin by using the product.
Click here to learn more about the advert.